{"id":7062,"date":"2021-01-18T14:01:43","date_gmt":"2021-01-18T13:01:43","guid":{"rendered":"http:\/\/www.motionooze.it\/?p=7062"},"modified":"2022-01-11T11:07:22","modified_gmt":"2022-01-11T10:07:22","slug":"kinetic-typography","status":"publish","type":"post","link":"https:\/\/www.motionooze.it\/en\/kinetic-typography\/","title":{"rendered":"Kinetic Typography"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Che cos’\u00e8 la Kinetic Typography?<\/h2>\n
\n
<\/div>\n<\/div>\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text]\n

E’ uno stile di animazione che miscela testo e movimento, per dare maggior forza ai concetti e alle emozioni create dalle parole.<\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]La Kinetic typography o tipografia in movimento\u00a0viene utilizzata nel video per far volare, fluttuare, crescere, espandere, trasformare i caratteri. Il testo viene quindi utilizzato per creare delle composizioni, dove le parole a ritmo di musica interagiscono, dando cos\u00ec vita a diverse immagini delineate dalle forme e gli spazi di ogni singola lettera.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”7107″ alignment=”right” animation=”None” border_radius=”none” box_shadow=”none” max_width=”100%”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line”][image_with_animation image_url=”7081″ alignment=”” animation=”None” border_radius=”none” box_shadow=”none” max_width=”100%”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]La Kinetic typography \u00e8 un’ ottima tecnica per aggiungere enfasi a determinati contenuti. Questo pu\u00f2 aiutare a trasmettere un particolare tono ed emozione, creando visuali assolutamente uniche. In altre parole permette di far confluire all’ interno di un unico mood pi\u00f9 informazioni. Spesso ci si trova a dover comunicare diversi concetti che non sempre sono legati da un filo conduttore chiaro per chi vede il filmato. La conseguenza \u00e8 una immediata perdita dell’attenzione. L’ostacolo pu\u00f2 essere aggirato unendo le varie informazioni sotto un unico cappello che viene fortemente delineato dal tipo di animazione, dai colori utilizzati e dalla musica.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Nel testo convenzionale, le parole nella loro forma fisica sono “neutre”.\u00a0Al contrario,\u00a0la tipografia cinetica\u00a0esalta il potere espressivo delle parole in modo che causino una reazione pi\u00f9 immediata e involontaria nel lettore. Sfidando le convenzioni del testo orizzontale, l’obiettivo \u00e8 quello di attirare l’attenzione di uno spettatore, costringendolo a tracciare visivamente le traiettorie delle parole che si muovono sullo schermo.[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/2″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”7079″ alignment=”” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ column_border_width=”none” column_border_style=”solid”][vc_column_text]Il primo ad utilizzare questa tecnica nel 1959 fu Saul Bass, un pluripremiato regista e grafico nel film di Alfred Hitchcock\u00a0North by Northwest.\u00a0<\/em>La sequenza di apertura del film comprendeva crediti che volavano fuori dallo schermo e svanivano nel film stesso, evocando l’energia e la suspense intrinseche del film.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_video link=”https:\/\/youtu.be\/xBxjwurp_04″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Implementare tecniche di kinetic typography ai tempi di Saul Bass era un’operazione estremamente difficoltosa e assai costosa. Fortunatamente oggi la grafica computerizzata rende possibile la creazione di composizioni testuali visive incredibili, con movimenti e animazioni complesse, a costi assai pi\u00f9 contenuti e alla portata di tutti.<\/p>\n

E’ tuttavia importante affidarsi a professionisti del settore.<\/a><\/strong><\/em>\u00a0Perch\u00e8 se da un lato il potenziale tecnologico permette di creare risultati visivi unici, dall’altro rimane la necessit\u00e0 di costruire composizioni si di effetto, ma che siano prima di tutto funzionali al messaggio da comunicare.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_video link=”https:\/\/youtu.be\/_galhods6ck” el_id=”typoVideo”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text] Che cos’\u00e8 la Kinetic Typography? [\/vc_column_text][divider…<\/p>\n","protected":false},"author":5,"featured_media":7073,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[50,51],"yoast_head":"\nPerch\u00e8 utilizzare la kinetic typography per i tuoi video<\/title>\n<meta name=\"description\" content=\"Che cos'\u00e8 la Kinetic typography? 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